The well-known industry magazine baby&junior has launched an exciting B2B podcast series. In it, baby&junior editor-in-chief Katja Keienburg invites interesting personalities and proven experts from the industry to talk about current topics and trends. In the first episode of the new series, Stefan Eipeltauer, owner of FOKUS KIND Medien, talks about AR technologies (ARkid), the future of e-commerce and his new project "The Kids Industry". You can also hear in detail how he assesses the digital developments in the industry and what role augmented reality plays for retailers, manufacturers and consumers.

Listen to the first episode on the baby&junior website, on Spotify, Amazon Music or right here (in German):

About FOKUS KIND Medien

Since 2006, FOKUS KIND Medien has been operating as a media house and communications agency that stands for strategic competence in all communication-relevant fields of activity relating to families. The development of comprehensive advertising and digital strategies for brands in the baby industry is just as much a part of the service spectrum as the conception, production and implementation of individual marketing agendas. FOKUS KIND Medien supports numerous leading brands in the industry on a daily basis, from the technical implementation, through the execution, to the optimisation and evaluation of their own communication and advertising measures. In-house driven ventures include several international apps for (expectant) parents (BabyDiary, iWoman, etc.), Austria's leading family media (Schwanger.at and BabyForum.at), as well as events and conferences (BABY ACADEMY Austria) in the field of obstetrics.