Die internationale B2B Leitmesse für Kinder- und Kleinkindausstattung ist regelmäßig einer der wichtigsten Treffpunkte der Branche weltweit. FOKUS KIND Medien CEO, Stefan Eipeltauer, spricht am 2. Messetagim im K+J Trend Forum zur Situation der Branche in Österreich.

Das Panel findet am 10. September um 13:30 statt: "Go Austria - Orientation, positioning and strategic target group address for brands and products in the Austrian baby market".

About the speaker: Mag. Stefan Eipeltauer is founder and owner of FOKUS KIND Medien. Founded in 2006 in Vienna, the company offers more than 20 online media and apps for the "families" target group in Austria, Germany and Switzerland.

Lecture Description: In this lecture, Stefan Eipeltauer provides an overview of the Austrian baby market, offers information about local media and its distribution, and illuminates strategies for brands attempting to sustainably position their products in the families target group.